Kelley Jones // Blog: Local Fashion Boutique Provides Sooners with the Latest Game Day Trends

Historic Campus Corner is home to many clothing boutiques that are popular with OU students. Savvy is the oldest fashion boutique at this legendary and exciting location that sells clothing targeted mainly towards young women. The boutique carries many exclusive designs and is one of the few stores in the United States that carries game day fashions from local designer and former basketball player, Desiree Taylor.

Accessories and game day clothing for sale at Savvy.
PHOTO: Kelley Jones

According to store owner Derrick Ott, the success of Sooner football has a large impact on the sales of game day apparel. Ott confirmed that when Oklahoma football is successful, Savvy sells a lot more Sooner apparel. "We know that every time there is a win, there is a little bit of an extra pep in folk's steps and they're willing to shell out a little bit more for items that show their Sooner pride," the store owner said. In addition to football season; according to Ott, the weather in Norman also has a huge effect on game day apparel. "We have started to see a slowing of interest in dresses, but we have seen an increase in sales of sweatshirts and items that are long sleeves now that fall is upon us," he said.

Sooner game day apparel available at Savvy.
PHOTO: Kelley Jones

Ott's wife opened Savvy at Campus Corner almost nine years ago, the store owner said. According to the shop,"Savvy has brought fresh, sophisticated west coast fashion to Oklahoma" for nearly a decade. The store, which shops markets in Los Angeles, carries lines such as Milly, Velvet and Ella Moss. "We carry a lot of things from DeuceZero from a wonderful local designer, Desiree Taylor. She is a former girl's basketball star who is now on staff at the university," Ott said. "She has made wonderful apparel and we are very proud of the products that we are carrying here."

Savvy's excellent location and unique fashions have generated a lot of success for the boutique. "We have been getting a lot of customers and we are very proud of the great following," Ott said. "We work hard to have items for almost every consumer and find items in a variety of prices."

Savvy carries fashions ranging from $30 to $400, the store owner said, and carries a lot of denim, dresses, and "going-out wear" in addition to its game day apparel. Visit its location on Campus Corner at 761 Asp Ave. for a welcoming shopping experience and trendy local fashions.